The ANUGA Select Brazil, previously known as ANUFOOD Brazil, is an international trade fair specialising in food and beverages. The name "ANUGA" isn't merely an abbreviation; it also stands as a legacy to its parent fair, Anuga, in Germany – which is the world's premier food and beverage trade fair. Every year in April, this fair graces São Paulo, specifically in the Anhembi District. As a bustling metropolis, São Paulo offers the perfect setting for this global event, underscoring Brazil's pivotal role in the food industry. ANUGA Select Brazil is spearheaded by Koelnmesse, a global frontrunner in organising food-centric exhibitions. Beyond Cologne, they curate exhibitions in burgeoning markets like Brazil, China, India, Thailand, and the United Arab Emirates. This fair zeroes in on pivotal themes such as transparency, trust, and partnership, alongside current trends and evolutions in the ever-changing food market. It epitomises the aspiration for a sustainable and fair food system. Exhibitors, hailing from diverse sectors such as dairy, organic foods, food services, beverages, and many more, unveil their latest offerings. Professionals visiting the fair, predominantly from these sectors, are privy to an encompassing insight into contemporary trends and breakthroughs. One of the fair's standout features is its emphasis on international networking. This platform not only fosters the exchange of innovative ideas but also hosts award presentations and riveting competitions. Koelnmesse, with its extensive global exhibition footprint, promotes interaction and collaboration across myriad markets and cultures. Situated in São Paulo, the Anhembi District is not only a distinguished exhibition and conference hub but also ensures effortless accessibility for global visitors. Owing to its state-of-the-art infrastructure and closeness to primary transport links, it's the nexus for many of the city's major events. The ANUGA Select Brazil takes place annually, and therefore for the 7th time previsibly in April 2026 in Sao Paulo.