WHAT IS THE BUSINESS MATCHMAKING?
- It is an intelligent business contact service
- It presents a quality exhibitor list, which becomes selected in view of the buyers interests.
- It allows buyers to pre-arrange appointments to meet with pre-chosen representatives at the fair
BENEFITS FOR buyers
MATCHMAKING will optimize your time at fairs and increase your overall effectiveness in doing business by:
- Identifying relevant exhibitors based on your interests
- Helping you secure a time to meet the right person of selected exhibitors
Please click here as a buyer
BENEFITS FOR EXHIBITORS
MATCHMAKING will improve your ROI from participating fairs by:
- Actively presenting your company to business buyers that have expressed an interest on you.
- Providing a facility to secure quality business appointments, even prior to the event.
Case Study
Ms. Lee is the Products Manager of a Shanghai-based construction material company. She is going to visit MosBuild fairs to look for new door equipment to raise the existing products quality and meet the technology demand for R&D of the new products.
Prior to her visit, she goes to online register.
On the registration form, she specified “Doors” as her product interest. Based on her product interest, MATCHMAKING presents a list of sub-product categories that are relevant to “Doors”. This allows Ms. Lee to further refine her search.
A list of relevant exhibitors is presented to Ms. Lee to allow her to conduct some research and identify exhibitors that she would like to meet. To optimize her time at the fair and make sure that she can meet the relevant person, she makes an appointment to the Channel Manager of short-listed exhibitors at fair.
Ms Lee’s appointment is sent to the exhibitor of here choice. The Exhibitor adjusts the appointment time with Ms. Lee according to his arrangement. Then Exhibitor appoints the Sales Manager Mr. Chen to meet with Ms. Lee, and this information is sent to Ms. Lee by e-mail in time.
Through this way, Ms. Lee makes some appointments with other exhibitors continuously and she is more confident about the result of this fair.